F1 Exhibition races into Buenos Aires for South American debut️…read more
The critically acclaimed Formula 1 Exhibition is set to make its South American debut in Buenos Aires, Argentina, marking the first stop on a broader South American tour. This exciting event, in partnership with Fenix Entertainment, will open on March 22, with a limited run until June 1. Buenos Aires will become the fifth city to host the exhibition, following successful runs in Madrid, Vienna, Toronto, and London, where it was awarded the prestigious “Best Visitor Experience” at The Access All Areas Awards.
This exhibition offers a captivating journey into the history and legacy of Formula 1, featuring a wealth of never-before-seen video content, iconic F1 cars from different eras, rare memorabilia, and more. The immersive experience includes the innovative F1 Fastest Lap Simulators, allowing visitors to feel like they’re in the driver’s seat of an F1 car. The exhibition is divided into multiple sections, each offering a unique perspective on the sport’s history.
The experience begins with Once Upon a Time in Formula 1, showcasing rare photographs, historic F1 cars, films, and artefacts that highlight some of the most iconic moments in the sport. The Design Lab takes visitors inside an F1 factory, offering a glimpse into the design and manufacturing process of F1 cars for each season. Following this, Drivers & Duels celebrates the legendary drivers and unforgettable races that have shaped Formula 1 since its inception in 1950, the 75th anniversary of the sport this year.
Another powerful section, Fallen Heroes, commemorates the drivers who tragically lost their lives in pursuit of racing glory. The exhibit includes a poignant display dedicated to Romain Grosjean’s miraculous survival after his harrowing crash during the 2020 Bahrain Grand Prix. Survival highlights the extraordinary story of how Grosjean escaped a fireball after his car collided at 120 mph, with an emotionally charged display of his car’s remains and never-before-seen footage and interviews.
The exhibition concludes with The Pit Wall, a high-energy, cinematic experience that lets fans relive some of the greatest moments in Formula 1’s history in an entirely new way. This section captures the thrill and drama of F1 racing, offering an unforgettable conclusion to the exhibition.
The Buenos Aires stop is particularly significant as it is located in a city with a rich Formula 1 history, including the iconic Argentine Grand Prix and the contributions of 26 Argentine F1 drivers. Argentina has long been a passionate hub for motorsport fans, with a notable legacy of Formula 1 greats, including Juan Manuel Fangio, one of the sport’s most celebrated drivers. This exhibition aims to deepen the connection between F1 and its dedicated South American fanbase, celebrating the sport’s enduring appeal in the region.
The Formula 1 Exhibition’s debut in Buenos Aires is a key moment in the sport’s South American expansion, following the rising popularity of drivers such as Argentina’s Franco Colapinto and Brazil’s Gabriel Bortoleto. The exhibition’s arrival underscores the growing importance of the region within the Formula 1 world.
Emily Prazer, F1’s Chief Commercial Officer, expressed excitement about bringing the exhibition to Buenos Aires, emphasizing the importance of celebrating the sport’s rich heritage, particularly in South America. Jonathan Linden, Co-President of Round Room Live, noted that Buenos Aires was the ideal location to launch the South American leg of the exhibition due to its vibrant culture and Formula 1 legacy.
Sebastián Bulgheroni, Global Chief Commercial Officer at Fenix Entertainment, also highlighted the significance of the exhibition for Latin American fans, expressing pride in offering this experience to the region. The exhibition’s tour will continue across South America, catering to the growing and passionate fanbase in the region.
