Perez’s New Contract Isn’t With Who You Think – F….read more
Sergio Perez may no longer be on the Formula 1 grid in 2025, but the popular Mexican driver continues to make headlines — though this time, it’s not for anything racing-related. Instead, Perez has inked a new sponsorship deal that has caught fans somewhat by surprise.
Despite his recent absence from the racing scene, Perez has remained a prominent figure in the motorsports world, and now he’s expanding his reach through a renewed commercial partnership. In a recent announcement, it was revealed that Perez has signed an extended sponsorship agreement with Heineken — specifically with their non-alcoholic beverage line, Heineken 0.0.
The deal was officially confirmed via a post on social media, shared by the Mexican division of the globally recognized brewing company. The video accompanying the announcement showcased a massive promotional poster of Perez on the side of a building, which was ceremoniously “signed” by the driver himself as part of the campaign. The message on the poster proudly read: “The best driver always chooses Heineken 0.0.” In the post’s caption, the brand emphasized that Perez exclusively drinks zero per cent beer, aligning his image with the values and messaging of Heineken’s alcohol-free product.
The timing of the announcement is also significant. After taking a break from Formula 1 at the end of the 2024 season, Perez has left his competitive future somewhat open-ended. He was replaced at Red Bull Racing by the young and promising Liam Lawson. However, in a quick twist, Lawson’s stint lasted just two races before he was swapped out for Yuki Tsunoda. While Perez is currently without a racing seat, his statements suggest that he hasn’t closed the door on a potential return to the sport. In fact, the 35-year-old veteran has indicated that he is keeping his options open for 2026, with several potential opportunities already under consideration. However, he’s made it clear that any decision regarding his return to full-time racing will not be rushed and will likely come later in the year.
Perez’s recent activities highlight how he remains a marketable and influential figure in the motorsport and commercial worlds alike, even during a break from racing. With six Grand Prix wins under his belt and a career that has spanned over a decade, his popularity—especially among Mexican and Latin American fans—remains strong. By aligning himself with Heineken 0.0, Perez is positioning himself as not just a seasoned racer, but also a responsible and health-conscious role model, promoting moderation and mindful consumption.
The partnership with Heineken is also a natural extension of their long-standing presence in the Formula 1 world. The brand has been a major global sponsor of F1 for years and has increasingly pushed its alcohol-free line to appeal to wider audiences, especially those interested in healthier lifestyle choices. Having a high-profile name like Perez on board further boosts their visibility and credibility, particularly in the Latin AmCheco’serican market where he enjoys considerable influence.
Ultimately, while fans may have expected news about a racing comeback, Sergio Perez’s latest move shows that his brand continues to evolve beyond the track. With a strong presence in commercial endorsements and plenty of speculation surrounding a 2026 return, it’s safe to say that Checo’s story in motorsport is far from over.
