Breaking: Sergio Perez is back…after landing big break… read more
Sergio Perez Takes a Well-Deserved Break with KitKat
The iconic KitKat slogan “Have a break, have a KitKat” has never been more fitting than in the case of brand ambassador Sergio Perez. The Mexican driver is currently taking a sabbatical from Formula 1 in 2025, following a dismal 2024 campaign. However, Perez is still making waves in the advertising world, starring in a hilarious new campaign with KitKat.
The Mexican faction of KitKat took to Instagram to share a humorous video featuring Perez drowning out the noise of fans on social media by switching off his phone and indulging in a KitKat. The video is set to Queen’s iconic song “I Want to Break Free,” adding to the lighthearted and playful tone of the campaign.
Perez’s decision to take a break from F1 comes after a tumultuous couple of years. Despite being part of the Red Bull team, Perez was unable to secure a race victory between April 2023 and December 2024, while his teammate Max Verstappen claimed an impressive 26 wins during the same period. Perez also struggled to score consistent points in the 2024 season, ultimately slipping down to eighth in the drivers’ championship.
The Mexican driver’s struggles led to him being replaced at Red Bull by young New Zealander Liam Lawson, who has also faced challenges in making an impact alongside Verstappen. However, Perez’s team has made it clear that he is eager to return to F1 in 2026, with Cadillac F1 potentially offering an exciting new opportunity.
For now, fans will have to content themselves with seeing Perez star in light-hearted advertisement campaigns, showcasing his charismatic personality and sense of humor. As he takes a well-deserved break from the high-octane world of F1, Perez is proving that even in his downtime, he remains a beloved and bankable star.
The partnership between Perez and KitKat is a match made in heaven, with the driver’s warm and affable personality perfectly capturing the spirit of the brand. As Perez enjoys his break from F1, fans can look forward to seeing him star in more entertaining and humorous campaigns, reminding us all that even in the midst of a chaotic and competitive sport, there’s always time to take a break and indulge in a little bit of fun.
