Daniel Ricciardo Handed A-List Boost in Stunning F1 P… read more
Despite being dropped from the Red Bull Formula 1 family midway through the 2024 season, Daniel Ricciardo is finding renewed momentum off the track. The 35-year-old Australian may not have been behind the wheel at the recent Miami Grand Prix, but his presence was still keenly felt. Ricciardo’s lifestyle and apparel brand, Enchante, made a strong impression during the star-studded race weekend, earning attention and backing from major celebrity figures, including actor Timothée Chalamet.
Since his exit from the F1 grid, Ricciardo has shifted focus to his business ventures, most notably the Enchante clothing line. The brand, known for its racing-inspired apparel collections, has been steadily growing, hosting successful pop-up shops in global fashion hubs like New York and Melbourne. Enchante’s designs often draw inspiration from different elements of motorsport culture, such as the high-pressure atmosphere of the garage, vintage racing styles, or off-road Motocross. With each release, Ricciardo’s brand pushes boundaries and redefines the relationship between racing and fashion.
The latest development in Ricciardo’s entrepreneurial journey has been particularly impactful. His clothing label was recently unveiled as the official lifestyle apparel partner of the VCARB F1 Academy Programme. This initiative supports the development of emerging female drivers in motorsport, aligning perfectly with Enchante’s ethos of innovation, empowerment, and forward-thinking style. Their new collaborative line, the Enchante x VCARB Academy Programme collection, was launched over the Miami GP weekend and has already received a warm reception.
Though Ricciardo wasn’t physically present in Miami, his influence was unmistakable. The new collection was not only modeled by VCARB F1 Academy driver Rafaela Ferreira but was also integrated into the broader narrative of the race weekend. Ferreira, currently ranked 10th in the 2025 all-female championship standings, represented both the team and Ricciardo’s brand, showcasing how lifestyle, fashion, and sport can intersect meaningfully.
The brand’s mission statement for the new drop emphasizes their broader goals: “Inspired by the Academy’s commitment to developing new talent, we’re proud to play a small role in helping grow the future of racing while bringing a fresh perspective to the paddock.” This reflects Ricciardo’s continuing commitment to motorsport, even in a non-driving capacity, and his desire to leave a lasting mark on the industry beyond the racetrack.
The collection received a major celebrity endorsement during the Miami Grand Prix when Hollywood actor Timothée Chalamet made an appearance in the F1 paddock. Chalamet was seen donning RB F1 team gear while visiting the Red Bull junior garage, showing his support for the team and indirectly, for Ricciardo’s legacy. During his visit, Chalamet met with Ferreira, who introduced him to the Enchante x VCARB collection. In a moment captured and later shared on Instagram, Ferreira gifted Chalamet one of the newly released Enchante VCARB t-shirts.
“It’s my car,” Ferreira said proudly in the video, pointing out the VCARB F1 Academy livery featured on the back of the shirt. Chalamet looked genuinely pleased with the gift and curiously asked, “What’s Enchante?”—a question likely to spark his interest in Ricciardo’s brand. Given his experience in the F1 garage and new connection with the team, it’s safe to say Chalamet won’t stay unaware of Ricciardo’s off-track ventures for long.
The A-list attention given to Enchante during the Miami GP marks a significant milestone for Ricciardo. It shows that while his time in the driver’s seat may have taken a pause, his influence in the world of Formula 1—and now fashion—is very much alive. The brand’s collaboration with the VCARB F1 Academy highlights a meaningful blend of style, representation, and advocacy for women in motorsport.
In a sport where branding, partnerships, and visibility are as crucial as performance, Ricciardo’s ability to pivot and thrive in a new arena speaks volumes about his versatility and long-term vision. Whether or not he returns to racing in the future, Ricciardo is clearly carving out a new path that keeps him firmly rooted in the world he loves. And with celebrity allies like Timothée Chalamet on board, the Enchante brand is poised to reach even greater heights.
