Lewis Hamilton’s Ferrari Merchandise Sells Out Ahead of Official Re…read more
Lewis Hamilton’s first piece of Ferrari-branded merchandise has sold out long before its official release, highlighting the massive appeal of the partnership between the seven-time Formula 1 World Champion and the legendary Ferrari team. The collaboration was always anticipated to be a major success, and early results are proving that expectation right, with Ferrari already capitalizing on the merchandise boom.
The highly anticipated item, a ‘dark cherry’ t-shirt worn by Hamilton during his initial testing with Ferrari, was listed on the Ferrari website for £95. Despite the fact that the t-shirt was still weeks away from being shipped, it sold out almost immediately after becoming available on the website. Fans were eager to get their hands on the exclusive merchandise, and Ferrari’s first offering has quickly become a major hit.
The swift sellout of the t-shirt was a clear indication that the combination of Hamilton’s star power and Ferrari’s iconic brand is a potent force in the world of F1 merchandise. While the t-shirt may have flown off the shelves, fans will soon have another opportunity to purchase the item. Ferrari has announced that the t-shirt will be available for pre-order through Puma’s official website starting Friday, February 14. This provides fans with a second chance to grab a piece of the exclusive gear, keeping the excitement surrounding the collaboration high.
Along with the t-shirt, another popular item in the 2025 Ferrari merchandise line is the red cap worn by Hamilton and his Ferrari teammate, Charles Leclerc. The caps, priced at £45, have not sold out yet and remain available for order on the Ferrari website. However, buyers will need to wait until March for their orders to be shipped, according to Ferrari’s release. Despite the delay, the caps have proven to be a popular item and are expected to continue to sell well as the season approaches.
Ferrari’s F1 team, which plays a crucial role in the company’s global business, continues to be a significant source of revenue. In the third quarter of 2024, the team generated an impressive $190 million, marking a 20% increase from the previous year. The addition of Lewis Hamilton to Ferrari’s driver lineup is expected to contribute even more to the brand’s success, not only through increased sponsorship deals but also by further boosting merchandise sales.
Ferrari is not the only team leveraging their driver lineup to boost merchandise sales in 2025. Mercedes has teamed up with Adidas to launch a new ‘three stripe’ merchandise collection, which includes team t-shirts, tracksuits, and special edition Mercedes Adidas sneakers. This collaboration is poised to tap into the growing demand for F1-related merchandise.
Williams has also entered the market with its own high-end merchandise collection, launching a luxury bag and luggage range called “Built for Athletes” in time for the 2025 season. This new line adds to the growing trend of F1 teams releasing exclusive, luxury merchandise to their fanbase.
As the start of the 2025 Formula 1 season draws nearer, fans can expect McLaren and Red Bull to follow suit with their own merchandise lines, taking advantage of the momentum generated by high-profile driver collaborations. The increasing focus on merchandise as a revenue stream reflects the sport’s growing global appeal, and with Hamilton now a part of the Ferrari team, there’s no doubt that these collaborations will continue to drive both excitement and revenue in the F1 world.
