Iga Swiatek Signs Oshee As ‘Main Partner’… read more
Polish tennis sensation Iga Swiatek has taken her partnership with Polish beverage and nutrition company Oshee to the next level, making them her “main partner.” This enhanced collaboration will see Oshee play a more prominent role in Swiatek’s sponsorship, featuring the world No. 2 in global marketing campaigns and creating signature Swiatek products available worldwide.
As part of the agreement, the Oshee brand logo will now be prominently displayed on Swiatek’s match outfits and press conference sweatshirts. This expanded partnership is a natural progression of the successful projects undertaken by Oshee and Swiatek in the past, which included the introduction of dedicated Oshee drinks and high-protein bars tailored to athletes’ needs.
For Swiatek, the partnership with Oshee is more than just a sponsorship deal; it’s a reflection of her values and lifestyle. “Sport at the highest level isn’t just about training and tournaments,” she emphasizes. “Recovery and taking care of my body, including proper hydration, play a crucial role. Oshee has been providing me with products that support me both on and off the court for years.”
Oshee’s presence in the world of sports is not limited to tennis. The company has partnerships with top soccer clubs like Real Madrid and Borussia Dortmund and is the official partner of LaLiga Santander in Poland. The agreement with Swiatek extends beyond the tennis star herself, encompassing her entire support team, including coach Wim Fissette, sports psychologist Daria Abramowicz, physiotherapist Maciej Ryszczuk, and hitting partner Tomasz Maczek.
Tadeusz Czarniecki, CMO of Oshee, highlights the significance of the partnership with Swiatek. “Our collaboration with Iga is a great honor, but it’s more than just a partnership – it’s a shared mission to inspire people around the world to lead active and conscious lifestyles. We are taking our engagement to the next level by providing Iga and her team with professional hydration and recovery support.”
Swiatek, who has been making waves in the tennis world since her first major championship at Roland Garros in 2021, is excited about the enhanced partnership with Oshee. “I’m excited that our collaboration will not only continue but also reach a new level. Oshee, as my main partner, will support me even more in my daily challenges and tournament performances.”
As Swiatek’s career continues to soar, she is also building a growing tennis-inspired business portfolio. The 23-year-old has partnered with Zurich-based On, serving as the brand’s face of female tennis, and has been with French racket maker Tecnifibre since 2021.
Swiatek’s approach to business is centered around her passion for tennis and her desire to inspire others to lead active lifestyles. She credits her team for allowing her to prioritize her on-court performance, which she believes is essential for building strong business connections. “If I play well and win tournaments, it pays off for me and everyone around me, including my partners. Good achievements are the foundations.”
As Swiatek’s partnership with Oshee continues to grow, it’s clear that this collaboration is more than just a sponsorship deal. It’s a reflection of Swiatek’s values, lifestyle, and commitment to inspiring others to lead active and conscious lifestyles. With Oshee by her side, Swiatek is poised to take her tennis career and business ventures to new heights.
